STRATEGY DIAGNOSIS, IMPLEMENTATION & MONITORING
Competitor's up. Again.
You're down.
Again.
We find out exactly why - then build the system that reverses it.
Strategy Diagnosis with Advanced ROIC Analytics.
Strategy Implementation that builds competitive advantages your competitors can't copy. Quarterly Monitoring that keeps you honest.
MBB
McKinsey background
CFA
Chartered Financial Analyst
Zurich
Bleicherweg 10, on-site
50M+
Revenue threshold
THE TRANSFORMATION
Because the problem isn't the tools you gave your team. It's the economics behind how your business competes -
and nobody has diagnosed them yet.
You've tried training, materials, and central campaigns.
The scoreboard didn't move.
WHAT YOU'RE DOING NOW
Investing in the network without knowing which investments create or destroy value
Answering the Board with EBITDA when they're asking about economic returns
Launching support programs without diagnosing why distributors are losing locally
Comparing against competitors by revenue and margins - not by real value creation
Strategy looks good on slides - but the scoreboard says otherwise, quarter after quarter
AFTER DIAGNOSIS + IMPLEMENTATION
Investing in the network without knowing which investments create or destroy value
Answering the Board with EBITDA when they're asking about economic returns
Launching support programs without diagnosing why distributors are losing locally
Comparing against competitors by revenue and margins - not by real value creation
Strategy looks good on slides - but the scoreboard says otherwise, quarter after quarter
THREE PHASES, ONE CYCLE
Diagnosis without implementation is a report in a drawer. Implementation without diagnosis is a bet.
Monitoring without both is a dashboard nobody reads. We do all three - one team, one cycle.
Diagnose. Implement. Monitor.
PHASE 1: DIAGNOSIS
Strategy Diagnosis
with Advanced ROIC Analytics
McKinsey-grade analysis of your firm's Return on Invested Capital - with precise accounting adjustments that reveal whether your strategy creates or destroys value, and where exactly.
Investing in the network without knowing which investments create or destroy value
Answering the Board with EBITDA when they're asking about economic returns
Launching support programs without diagnosing why distributors are losing locally
Comparing against competitors by revenue and margins - not by real value creation
Strategy looks good on slides - but the scoreboard says otherwise, quarter after quarter
PHASE 2: IMPLEMENTATION
Strategy
Implementation
After diagnosis, we know exactly where value is lost and why.
We work shoulder-to-shoulder with your team to build the competitive advantage that reverses the trend.
Investing in the network without knowing which investments create or destroy value
Competitive Advantage Labs - switching costs, network effects, defensible position
AI Transformation Labs - from reporting to strategic advisory
Implementation momentum - we stay through execution, not just planning
Same team as diagnosis - no handoff, no lost context
Phase 3: Monitoring
Objective proof that the advantage is building - or a signal
to course-correct before the next Board meeting.
Quarterly ROIC benchmark vs. competitors
THE WHAT THE DIAGNOSIS REVEALS
Because the problem isn't the tools you gave your team. It's the economics behind how your business competes -
and nobody has diagnosed them yet.
Six outputs. Each answers a question your competitor
already knows the answer to.
1
ROIC with McKinsey-grade adjustments
Up to 7 levels of accounting adjustments - LIFO/FIFO, R&D, marketing capitalisation. The true economic return, not the accounting version.
3
Competitive ROIC Positioning
Your adjusted ROIC vs. the full sector. Not accounting ratios - real economic returns. The competitor who's up knows this number. Do you?
5
Distribution network diagnosis
Which distributors are winning locally? Which are losing - and to whom? Before you invest in another support program that won't move the scoreboard.
2
ROIC Tree - ratio to operating decision
Decomposed to 7 levels: from the financial metric to the specific lever - inventory rotation, asset utilisation, segment margin, distributor support cost.
4
ROIC Matrix - growth vs. capital discipline
Should you invest in growth or improve capital return? The Matrix maps the optimal balance for your situation with data, not debate.
6
Strategy audit through economic profit
Every initiative on your plan tested: does it improve ROIC above the cost of capital? Blind spots and hidden trade-offs identified before the capital is committed.
USE CASE
An online retailer was losing share online. The diagnosis revealed a blue ocean - an entirely new distribution channel nobody
in the industry had tried.
How an e-commerce company grew by selling through coffee shops.
ROIC DIAGNOSIS
BLUE OCEAN STRATEGY
NEW DISTRIBUTION CHANNEL
The problem: competing online was getting more expensive every quarter
Decomposed to 7 levels: from the financial metric to the specific lever - inventory rotation, asset utilisation, segment margin, distributor support cost.
The diagnosis: the bottleneck wasn't conversion - it was the channel itself
Standard e-commerce thinking said: optimise the funnel, improve ads, lower CPA.
The ROIC analysis showed something different -
the entire online acquisition channel was structurally overpriced. Competitors were bidding up the same keywords, the same audiences, the same placements. No amount of optimisation would fix a structural problem.
The blue ocean: an offline channel for an online business
Instead of fighting for the same online traffic, we identified an entirely new distribution channel - local coffee shops. The company partnered with independent coffee houses, placing product touchpoints where their target customers already spent time. Then we ran hyper-local Meta campaigns driving foot traffic to each coffee shop - attracting new people into the shops, who then discovered the product.
The coffee shops gained new customers.
The e-commerce company gained a distribution channel with near-zero competition.
Both sides won.
RESULT
New customer acquisition cost dropped dramatically. Revenue grew through
a channel no competitor was using.
The ROIC improvement was measurable within one quarter.
The specifics of this strategy are confidential - but we're happy to walk through the methodology in a private conversation.
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HOW WE COMPARE
Top-tier economic analysis has been structurally inaccessible for firms between 50M and 500M.
Too expensive at MBB. Too shallow at Big 4.
McKinsey methodology.
Without the McKinsey invoice.
PROVIDER
Roic Labs
MBB
Big 4
COST
~80,000 CHF
500k–1.5M CHF
150k–400k CHF
WHO LEADS
Martin personally
Junior team
Manager + juniors
TIMELINE
2–5 weeks
3–6 months
2–4 months
BENEFITS
Strength that speaks for itself
Strategic
Insights
ROIC provides strategic insights by revealing which actions and investments truly enhance value and competitive advantage.
Strategic
Positioning
ROIC provides strategic positioning insights by showing where a business outperforms or lags competitors.
Backed by
Data
ROIC is data-driven, based on real financial performance and adjusted for economic reality.
Let's
Talk
Strategy & Corporate
Finance Consultant
Martin Goraczko, CFA
ROIC DIAGNOSIS
Martin Goraczko,
CFA
Founder of Roic Labs. Every project - from the first financial audit to the final Board presentation - is led by Martin personally. No junior team. No handoff. No partner who shows up only for the closing slide.
15+ years in strategy and corporate finance across McKinsey, EY, and L.E.K. Consulting. CFA charterholder. Based in Zurich, Bleicherweg 10.
On larger engagements, Michał joins as Consulting Partner - 20 years of experience, former Lead at L.E.K. Consulting Poland, Oxford graduate.
EXPERIENCE ACROSS
McKinsey
L.E.K. Consulting
EY
KGHM
Crédit Agricole
MSD / Merck
Fresenius
CFA Institute
WHAT PEOPLE SAY
"Martin worked for me on a short and intense M&A synergy assessment. Would highly recommend!"
Philip Roux, L.E.K. Partner
"I can fully recommend Martin as an multi-skilled business consultant, delivering high quality business results."
Grzegorz Wadecki, MSD Manager
"I can only recommend to co-operate with Martin as I know he will do a lot, so you succeed."
Jan Nemec, MSD GM
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